About Us
BASICS WITH SOUL
A fresh, inclusive and optimistic brand for all, represented through a collection of apparel and accessories.
At LMND, we’re celebrating the simple, well made basics that every woman's wardrobe needs.
Ana María Escobar, GM & Creative Director with 20+ years retail experience, has partnered with Justin Levy, founder of 100 squared.
Our first campaign, shot and styled by Romy Frydman in Sydney showcases how ”the brand is the perfect balance of fun and affordable product that is easy and simple to wear”.
Visit the LMND | LEMONADE Store
BONDI BEACH
Shop 3, 157 Curlewis Street
Bondi Beach NSW 2026,
Australia (enter via Gould Street)


