"At LMND, our passion for color knows no bounds. We're not just obsessed – we're colour enthusiasts on a mission. Every single piece in our collection is meticulously garment-dyed to flawlessly match our swatches and capture our inspirations."
Founded by Australian-Colombian designer Ana Escobar, LMND has a global reputation for curated wardrobe essentials at an accessible price point. Inspired by Escobar's inherent love of colour, inclusivity and simplicity, LMND's signature button-up shirt-and-short sets celebrate the ease and optimism that comes from wardrobe staples done well.
Escobar's approach to colour is informed by her Colombian heritage and lays the foundations for her design DNA which has gone on to amass an international cult following. Today the brand is worn by some of the globe's most influential fashion personalities including; Leandra Medine Cohen, Pia Baroncini, Chelsea Morley and Sarah Corbett-Winder. And stocked in major retailers, resorts and multi brand boutiques to name a few; Selfridges London, Shopbop, Neiman Marcus, David Jones Australia, Four Seasons Palm Beach, Seagate Delray and so on.
LMND was born out of a genuine desire to help women get dressed in the morning, combining this with over 20 years of experience within the Australian fashion industry - Escobar knows that a good shirt has a place in every woman's wardrobe.
Based in Sydney's Bondi Beach, LMND imbues our days with fresh, bright optimistic wardrobe must-haves, at a democratic price and fit.